This TtF-workshop was split into two weeks of workshop activities with one main focus – in the first week Media Literacy and in the second week Future Studies, while their contents were constantly reffering to each other. Find below the summary and programme of the workshop.


University of Social Sciences and Humanities,
Ho Chi Minh City 25.07. – 29.07. 2016

The workshop brought together academic experts of media and communication studies with different social, political and cultural backgrounds in order to find synergies for the development of educationally meaningful and mindful concepts of media literacy studies. The transcultural background of the workshop responded to the fact that all societies and cultures are both, being challenged and having the chance of an economically driven cultural globalization and its dynamics of cultural and media change. Related to these phenomena the workshop was a rare chance to bridge Asia and Europe by a transcultural learning partnership of experts in building sustainable capacities of knowledge and networks for the pending transition of societies.


UniVie 1 Participant Thomas A.Bauer (Scientific Coordinator)
CU 4 Participant
SWU 5 Participant
UMK 5 Participant
UPM 5 Participant
AJC 4 Participant
USSH Host institution


According to the general mission of the project, to establish an inter-culturally mindful and scientifically meaningful media literacy learning system, the goals of the workshop should be:

  • Getting to know theory-based concepts of qualification of the role of media in relation to society and societal change as far as they claim the need for action,
  • Designing a broad and comprehensive view of ML in order to have a theoretical umbrella for cultural, societal or local specifications,
  • Getting and sharing a reflective and analytical knowledge on the variety of the focuses of problematization,
  • Sharing the knowledge of and discussing the educational concepts as far as they get displayed in curricula and methods of teaching,
  • Developing first frames for a MEDLIT-specific system of diffusing knowledge and creating a climate / habit of critical media awareness.

General Outcome

According to the voices after the workshop was done, the workshop has been successful, both in relation to the content as well as concerning the didactic arrangements. The general outcomes have been:

  • A general theoretical understanding of media literacy among the participants: knowledge about the various theoretical concepts,
  • An intercultural concept of media and information literacy: understanding the cultural studies approach for inter- and transcultural dimension of literacy,
  • Knowledge about the didactical arrangements of teaching media literacy,
  • First steps in knowledge of curricular components of media literacy,
  • Getting ideas of how to implement MIL in home-institution,
  • First content table for a handbook on media literacy for Asian universities, to be continued for publication, if possible together with the end of the project.

Important Results

The workshop led to

  • The decision of writing and publishing a handbook on media literacy, contributed by scientists and experts from the participating universities and institutions. The goal: conceptualizing an Asian version of media literacy studies,
  • High motivation of implementing media literacy studies in the participating institutions,
  • High expectations in building a media literacy cluster among the Asian partner- universities,
  • Establishing an academic chair of media literacy with support of UNESCO.


University of Social Sciences and Humanities,
Ho Chi Minh City 01.08.-5.08.2016

The term “future” is one of the most frequently used words in politics and business, especially today. Mostly everything seems to be, or is under the need of radical rethinking, reconstruction, profound transformation and change to prepare for the challenges of “the” future ahead, or create new future.

The implicitly used concept of future during these processes – what we mean, when thinking and talking about “the” future, or trying to look “into or towards” it – are based on the implied assumptions where future is or could be made and by whom. The actual valid ideas of how to see, find, change or even create future are highly critical for every individual, organization and of course the development societies. So the ability of defining future is the ability to define possible reality, the core question of social change.

Knowledge of the process of disruption, future creation, individually as well as collectively, concepts of how to open up perception for the emerging and the competence for dialogue about the yet unthinkable are core capacities of lively and creative modern societies.

Developing   Media   Literacy   in   this   specific context   could   be understood   as rising   awareness about the role and responsibilities of professionals in the media field as “future-dealers” and facilitators of the new.

The workshop provided a closer look to the concepts of future and their presumptions. A common practical future- creation-process led to a tangible impression, what it takes to enable the discovery and creation of new futures and facilitate social change.

This shared experience was the base for a deeper understanding of the needed skills, attitudes, cultural elements and structures to promote social change processes and linked (new) appropriate practical and theoretical approaches for media literacy. Other outputs of this process were first ideas and prototypes for further use in later stages of the project.

Based on the theory and learning outputs of workshop week on the core concept of media literacy, the workshop combined theoretical inputs with practical think-tank work on future media-literacy concepts.

The concept of   the workshop was based on the equal valuing of the diverse viewpoints, expertise, experience and backgrounds of all participants in the room. It followed the idea of a co-creation and reciprocal learning adventure, an odyssey in the yet unknown potential. The aim of the co-creation process was also to crystallize first starting points for media literacy building initiatives.


The workshop integrated three layers of development:

  • THEORY – State of the art concepts of understanding future, disruption and future creation processes (e.g.Theory U by O. Scharmer)
  • EXPERIENCE – RESONANCE – REFLECTION – ABSTRACTION of the on-going future creation process
  • THE FUTURE CREATION PROCESS itself and the gained results, hopefully break-through-ideas, concepts and insights, roles and possible projects


UniVie 2 Participant Rainer Peraus (External Expert)
CU 4 Participant
SWU 5 Participant
UMK 5 Participant
UPM 5 Participant
AJC 4 Participant
USSH Host institution

Programme Overview

Monday 1st of August
Start and framing of the 2nd week, concepts of future, theories of creating future and change

Tuesday 2nd of August
Start of creative process: “The Future Media Literacy.” Step 1: Seeing. Discovering personal and collective inherent stories of media literacy, future creation and change; Listening experiences, reflect own “downloading” and discover blind spots;

Wednesday 3rd of August
Step 2: Co-Presensing: Experience Disruption and Emergence of the new; Open up personal concepts and individual roles;

Thursday 4th of August
Step 3: Co-Realizing: Crystallizing of first insights and ideas of possible levels of intervention, roles, content, channels, target groups, (…) for new ways to work on media literacy; Prototyping of future ideas for projects and insights about media literacy and social change.

Friday 5th of August
Reflect and abstract the experience: Outlook on next steps of the project.


According to the general mission of the project to establish an inter-culturally mindful and scientifically meaningful media literacy learning system, the goals of the workshop were:

  • A process of theoretical discussion and examination of state-of-the-art of future-change concepts and the connection of communication and media in social change processes,
  • To understand the connection between communication, possible futures and social,
  • To discover methods, roles and formats of professional intervention according to the understanding of the role media,
  • To experience the different emotional states during future-search and change processes in order to be able to deal with the wide range of realities, diverse concepts of truth and emerging possibilities to facilitate, design and program future-change/media literacy programs,
  • To crystallize and develop first ideas and manifest co-created useful insights, ideas, concepts and experiences for the next working steps in the project, and
  • Last but not least – build trustful relationships, respect and reciprocal interest in the different backgrounds and belief systems as a source for lively discussions.

General Outcome

During the whole week, all participants were interested in the topic and theories and followed very open-minded – more than I expected – to understand and use the new methods, viewpoints and exercises.

The group succeeded in making use of the heterogeneous (national, professional, religious and cultural) inner structure of the group and reached a higher level of creativity. They also used this heterogeneity for reflections and discussions from multiple perspectives and backgrounds.

The participants were able and willing to connect the used concepts and theories and compared them with their frame of theoretical concepts and field of expertise.

The practice of the used dialogue technique fostered a high level of openness, trust and participation between the participants and also with the facilitator/trainer/lecturer. During the week it became possible to bring up even critical questions and discuss them in a very appreciating way. The responsibility for the project success moved from initiator- centered towards a more horizontal understanding of collaboration, co-creation and shared project responsibility.

Important Results

The workshop led to

  • creating at least four project ideas,
  • developing a co-created concept and work-structure for a handbook of media literacy,
  • the use of the offered platform SLACK of nearly all participants as a first step towards a shared EHUB, and
  • building a shared project-group-identity.

Remarks and Suggestions

  • To keep the energy, contribution and interest of the group on its high level it is important to connect to the started initiatives (projects, handbook, SLACK) during the next workshop and give space and room for the reflection of the outcomes so far and the need for adaptions,
  • The definition of the program as a closed exclusive group and a more explicit expectation management of the program would help to clarify who is participant and in which role, especially for members of the hosting university,
  • The hospitality, flexibility and commitment of the hosting university USSH was remarkable and made it a lot easier for us,
  • Last but not least I want to mention the exceptional effort of Michael Zita as a 24/7 project-manager and his project team for this workshop from the University Vienna. Their commitment and help was far beyond average and made it a real pleasure to collaborate.

Detailed Documentation

For detailed documentation of the TtF Media Literacy & Future Studies please go to:

DHUB (as this section is for MEDLIT members only, please login with your access data) > Downloads > 07_Documents according to Work Package Structure > 5 DEVELOPMENT – Train-the-Faculty > 5.1 TtF Media Literacy & Future Studies