International Media Studies:
Media Literacy as a Media Competence Program for Social Change

The official title of the MEDLIT-project  sums up the broad and emancipatory vision of the project very well.

With the MEDLIT-project the project partners aim particularly at the expansion of academic structures of knowledge exchange and transnational knowledge development in the field of Media Literacy. In doing so the project partners build capacities for a broad educational program of awareness and societal reasonability for the social and cultural usage of media in the interest of maintaining and developing individual motifs of meaningful and mindful participation in society-relevant discourses and social life.

The project partner network consists of three European universities from Austria, Germany and the Netherlands and altogether six universities from Malaysia, Thailand and Vietnam (see the partners section for details) reaching for these important aims.

The geographical focus on South-East-Asia is interesting for several reasons: The phenomena of globalization is mirrored differently, in Asia more in terms of technology, in Europe more in terms of culture. Both dimensions are important levels of development and present arenas of social change with the need to be societally understood, to be considered and reflected in frames of social, cultural and media studies.

The main parts of the projects are:

  • an Action-Research oriented Delphi Study to do research on the current knowledge and demands in Media Literacy combined with the attempt to find and activate stakeholders;


  • a series of Train-the-Faculty workshops that should present different perspectives and tools within a diverse theoretical concept of Media Literacy and its educational institutionalisation;


  • the capacity to develop eLearning materials based on the findings of the Delphi Study and the study programmes in the partner countries;


  • based on this eLearning training MOOCs should be developed and tested in the partner countries that address study beginners but also larger groups of stakeholders and awake an interest in Media Literacy;


  • furthermore, the consortium should be extended – especially from the pool of addressed stakeholders – into a Media Literacy Cluster/Network that tries to promote Media Literacy and develop future projects beyond the project duration.