International Media Studies:
Media Literacy as a Media Competence Program for Social Change
The official title of the MEDLIT-project sums up the broad and emancipatory vision of the project very well.
With the MEDLIT-project the project partners aim particularly at the expansion of academic structures of knowledge exchange and transnational knowledge development in the field of Media Literacy. In doing so the project partners build capacities for a broad educational program of awareness and societal reasonability for the social and cultural usage of media in the interest of maintaining and developing individual motifs of meaningful and mindful participation in society-relevant discourses and social life.
The project partner network consists of three European universities from Austria, Germany and the Netherlands and altogether six universities from Malaysia, Thailand and Vietnam (see the partners section for details) reaching for these important aims.
The geographical focus on South-East-Asia is interesting for several reasons: The phenomena of globalization is mirrored differently, in Asia more in terms of technology, in Europe more in terms of culture. Both dimensions are important levels of development and present arenas of social change with the need to be societally understood, to be considered and reflected in frames of social, cultural and media studies.